How To Find Niche Ideas – The Easy Way

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writing niche

Finding a niche to write about doesn’t have to be hard. Honestly, too many online writers spend too much time on it. So, I’m going to show you how to find niche ideas the easy way.

Yeah, I said it. Way too much time is spent on finding your niche. And, I know you’re thinking that this kind of talk is dangerous. I mean, this is you’re online writing career we’re talking about. Right?

Yes, you’re going to spend your working hours in your niche. Even with saying that, picking your niche doesn’t have to be so hard.

Really, I think the uber-focus on which niche to choose is a symptom of a fear of getting started. There, I said it. It’s a fear of getting it wrong.

But, with this how to find your niche guide, you’re not going to get it wrong.

So, to quote Letterkenny, “Pitter patter, let’s get at’er.”

Specialized Knowledge

First of all, if you’re coming into online writing from another profession, then you have some specialized knowledge.

For instance, you could have had some college education in a certain field. In fact, you don’t even have to have finished college to have specialized knowledge. Just taking classes gives you a starting point.

As for me, I started off as a teacher. That’s right. One niche I write in is the education niche. Yes, I do have advanced degrees in my field- M.A. in English and a M.Ed. in Education Administration. But, you don’t have to go that far. Incidentally, I came to online writing because I had to leave the classroom due to health issues and have always loved writing.

college education

So, it makes sense for me to choose education as a niche. Why waste all that time I spent on those degrees. Plus, all the training I’ve received. I love education, but going into work every day isn’t possible for me anymore. Writing in the education niche allows me to stay with something I’m trained to do.

And, that’s another point to remember, too. Training doesn’t just exist in the classroom. You may have on-the-job training, too. And, that level of knowledge is good for a niche.

Of course, you have to consider self-learning, as well. This can include specific skills. Truthfully, this can be just as important as the other two avenues for learning. I mean, it worked for Steve Jobs, and it can work for you, too.

So, consider what specialized knowledge you already have. What are you good at doing? You might find your niche there.


Along with training you’ve received, your hobbies are a great source of niche ideas. If you think about it, many hobbies require a certain skill set. And, as you spend more time in your hobby, you become an expert at it.

For example, I’ll admit it. I’m a geek. That’s right. I’m passionate about my fandoms. And, I have several.

Take the fantasy genre for example. I’ve spent most of my life focusing on fantasy literature. Specifically, I’m a bit of Tolkien scholar. I even focused much of my English studies on the writings of Tolkien.

So, I soak up as much information on fantasy literature and fantasy TV as possible. Yes, I’m a TV geek, as well. But, my geek love isn’t just about watching TV and reading books. No, I collect related merch and attend related events.

And, guess what?

It’s another niche I focus on. Actually, I just started a niche website called just for my geeking hobby. It’s a real life example of how I turned a hobby into a niche. Check out my latest post- Life After Game of Thrones– to see how I’ve turned being a geek into a niche.

hobby niche

So, what hobbies do you have? How do you spend your time? Maybe, you knit, cook, or fish. Shoot, maybe all you do is sit around and drink beer.

You know what? All of these can be your niche, even beer drinking. Seriously, I recently saw a job opening for a traveling beer writer. Now, I would love that job, but my current situation doesn’t lend itself to traveling or beer drinking.

So, I’ll stick to my current niches.


Another great answer on how to find niche ideas is to consider the experiences you’ve had in life. As they always say, what you go through shapes who you are. And, most of the time, these experiences are a learning opportunity. So, you have a niche idea.

Consider natural disasters. Now, I say that because I just avoided one recently. I live on Texas’ Gulf Coast, and we’ve experienced many hurricanes and tornadoes. So, I’ve grown accustomed to being prepared for them.

And, if I wanted, I could turn prepping into a niche. But, I really don’t want to. So, I don’t

Instead, I’ve turned my experience with having an autoimmune disease into a niche. You see, I have lupus. I was diagnosed over 25 years ago, and I’ve learned so much in that time.

holistic health niche

Along with disease specific information, I’ve also learned about holistic treatment methods and lifestyle modification as disease management. So, I write about these topics.

For example, I have my own website where I use affiliate marketing to monetize my website. Actually, the near miss of Hurricane Barry inspired my most recent post- Emergency Preparedness Essentials with Lupus. Now, on this site I focus on issues related to managing lupus symptoms and living with lupus.

But, that’s not all I write in this niche. No, many of my freelance clients come from this niche. And, I’ve written many e books for these clients along with blog posts. In other words, the health niche has become a profitable niche that keeps me busy.

And, it’s all stems from my personal experience.

So, what have you experienced that could be a niche that you’d enjoy writing about?

Your Passion

And, that brings me to a final point. When considering how to find niche ideas, look to what you’re passionate about. Basically, it’s something that you already enjoy talking about.

So, all you have to do is transition from talking about it to writing about it.

To illustrate, let’s say you are passionate about going green. I mean, you take environmentally friendly to the next level. Heck, you might even make furniture from recycled parts. Actually, I just read an article on someone who’s become popular for doing that.

So, your passion then becomes your niche.

Think about it. It’s something you’ve already been researching and practicing. You have practical knowledge of it. And, it’s something you really believe in.

That passion is going to translate into you’re writing. Thus, you’re writing is going to be more effective in reaching your audience. Your passion will shine through your voice.

For me, writing has always been a passion for me. It’s why I became a high school English teacher and college instructor. And, it’s why I started this website.

Yes, this website is a passion project of min.

How To Find Niche Ideas The Easy Way

Ultimately, that’s how to find niche ideas the easy way.

Make it personal. Think about all of you’re training, hobbies, passions, and experiences. Even better, write them down in a list.

Then, look at that list and circle the ones that scream out at you from your page.

Finally, research the market within these topics. And, find one that is profitable. You might have to drill down a bit.

And, that’s your niche.

See, it’s easy really. This is what I’ve done several times over. And, I have a few niches I write for and make money with.

And you can do the same.

If you’re looking for more training on finding your niche, I suggest you check out Wealthy Affiliate. It’s a great affiliate marketing training program.

For more information on Wealthy Affiliate, read my Wealthy Affiliate Review.

If you enjoyed this post, please share it socially. I’m passionate about helping others.

Best of luck to you in you’re online writing adventure,


how to find niche ideas

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